Twitter Monetizes – Finally
Twitter Monetizes - Finally
…or the Big Dog needs to eat if you want him to hunt.
…or feed the Big Dog if you want him to hunt.
Unless I just missed the memo why didn’t Twitter simply Tweet their intent to monetize and leverage the invaluable feedback they'd get from the very people who have incorporated a steady diet of Tweeting in their daily professional and personal lives. Twitter could approach this in a number of ways while having a lot of fun with it. Twitter could Tweet surveys, ask for ideas, maybe even a contest for the best Twitter monetization idea, and simply asking what do you think - we’d love to hear from you.
Twitter would be asking input for one of their most important business decisions from the very people that make Twitter soar. The effect could prove to be very positive. Imagine the creativity from all that input. There may not be enough bandwidth to hold the explosion of involvement. You could say this has the air of opportunity. If you want to engage and rally a community, here it is. And with such a radical and different approach to a corporate business move it just may create “pause” with those “other guys” and/or possibly raise the bar - if not change the bar’s direction.
I’m saying this because I’ve read some excerpts here and there that Twitter was fretting over their decision to monetize, to what degree only Twitter knows, but this is where Twitter turns the fretting into freedom by way of a dialog that simply says “we’re in business, we want to stay in business, and we’re pretty sure all you Tweeters want us to stay in business, so what do you think, how do you feel about this, and what are your ideas.” Twitter is a fantastic, intelligent and innovative product and with us in the SEO, Social Media and information business. We’re finding new ways everyday to use Twitter to help our clients do business better which makes the deal this - what took Twitter so long?
Twitter is a business, and this is America, so why would Twitter fret over this decision? First a little peek into their history tells us something. And what it tells us is this; Twitter began to help, to solve a problem, not so much to make money, and before you know it Twitter is a business, better yet, an “accidental empire.” With this in mind, maybe human nature is the reason for Twitter’s monetizing angst, based on the “fear of offending” which we all struggle with at times. But hell, what do I know, I’m just speculating. Only Twitter knows for sure.
I don’t think Twitter has a thing to fret about.