Posts Tagged ‘Social Media’

Head Smacking Consumer Purchasing Strategy – Do Your Research First

Tuesday, December 27th, 2011

Please Do Your Research Before You BuyHead Smacking Consumer Purchasing Strategy – Do Your Research First

 

As Chief Online Marketing Technologist for our little internet marketing firm I’m aghast at how people want to complain about pricing, quality, and poor customer service after the fact, Do Your Research First.

 

Laziness. It all boils down to laziness. If I search for a product or service and only read reviews from one source and then base my purchasing decisions solely on that metric, shame on me. Here’s a little secret: Online reviews are still broken beyond belief. We see bogus negative reviews and comment review spamming run wild, Do Your Research First.

 

Buyer’s remorse is normal. But ask yourself, “Why am I sorry I bought?” Have 10 people told me I could have gotten it cheaper after the fact, elsewhere? Where were their opinions when I truly needed them? Do Your Research First.

 

Time sensitivity and emotional purchasing control all our buying decisions. We, as people are very predictable. The only thing that will ever change advertiser’s methods is the very market these advertising agencies rely on to survive. The short answer is that we tell the marketers what works by the results of their marketing and advertising. So we must change our behaviors to change the market.

 

I’ll say it again. Do Your Research First.

Social Media Synergy – The Working Girl Effect

Monday, December 5th, 2011
Melanie Griffith in Working Girl

Melanie Griffith in Working Girl

Social Media Synergy - The Working Girl Effect

 

I’m probably dating myself here, but, do you remember a movie called Working Girl with Melanie Griffith and Harrison Ford? If you do you can skip to the meat of this post. If you haven’t seen it or have forgotten I’ll give you the skinny. A secretary comes up with a great idea from combining two mainstream ideas thus creating an “outside the box” synergy which makes her idea great. i.e. The Working Girl Effect

 

The Meat

Business is always trying to come up with that next big idea. Something with a totally new flavor that takes the world by storm or in Internet Marketing terms goes viral. Why not marry two similar technologies or applications to accomplish the same effect? The best example is a candy called the Reese’s Cup. The tagline is, “two great tastes that taste great together.” And they deliver on this. Peanut butter existed before. So did chocolate. But together they quench the palette with a whole new and far better taste.

 

Social Media Channels such as Google+, Facebook and Twitter to a lesser have been doing this for years now. The sum of the parts has a greater result than the two working separately. This can be seen in business when working in a group environment provided the people mix well.

 

#The Potatoes

When it comes to promoting products and services, we have found that The Working Girl Effect can be a catalyst to give your advertising and web promotion more weight. Wouldn’t it be nice to achieve the work rate of 3 people with two? This simple theory has allowed our clients to dominate much larger competitors. Sheer volume of web spam no longer works for them. Targeted campaigns and innovation does work. (The Panda Updates have helped as well. Thanks Google!)

 

#The Gravy

When it comes to business, everything old is new again. It’s the 1950’s advertising over and over with a different and more creative spin supported by the technology which drives it. People haven’t changed that much. If you’ve been paying attention this post is an example itself of “The Working Girl Effect.”

 

#How About A Biscuit

Try tying all your social media accounts together and post fresh content to each. Next, promote that content on alternate channels. Let us know how this works out. Please leave a comment.

The Absurdity of Computer Applications

Monday, November 21st, 2011
Frustrated Computer User Courtesy of upfrontcfd.com

Frustrated Computer User - image courtesy of upfrontcfd.com

The Absurdity of Computer Applications
(or, how come we work for the computers, when they should be working for us)

Imagine you’re driving your car and you go to make a left-hand turn after a light change, but your car informs you that you need to download a piece of software to make this kind of left hand turn. Now, it doesn’t end there, because, as you attempt to download the software needed, your car then proceeds to tell you that you have to upgrade your car to support the software required for you to make this particular left hand turn.

Or, how about this, you’re driving along, it starts to rain, you hit your wipers, next your headlights, then your car blue-screens on you, it stops dead, (freezes-up), because of an out-of-who-knows-where software conflict between the wipers and lights.

Let’s try another. You head out the door to work, jump in, and start your car up, but it has to “sync-up” with everything first, like with your radio, lights, wipers, etc.  Then, just like magic, your car won’t start because of a sync error, or some kind of start-up error, or you need a certain “driver” (no pun intended) and blah, blah, blah.

As far as cars go, does this sound familiar? Of course it doesn’t. Does it sound completely absurd? Sure it does. But with computers, this frustrating goofiness happens all the time. Cars sport dozens of different features to perform particular functions which complement a car’s main purpose of getting us from one place to another. With computers, it’s a similar deal: basically, a computer sports bunches of different features to do particular things that “allegedly” compliment or enhance the computer’s original intent; which is that of being pretty much a highfalutin typewriter and calculator rolled into one.

The thing is, cars, and vehicles in general work for us. They are relatively consistently-working machines. Not a lot of fussing to get a car to do what you’d like, unless you got a very old clunker. With computers though, we’ve been buffaloed all these years into thinking they work for us, but after going through what I call “digital waterboarding” to get a computer to do some basic stuff, I’ve kind of come to the conclusion that we really work for the computers - In more ways than one.

We bump into so many business people who justifiably complain about basic-everyday info that they can’t get a lot of times through something as fundamental as email because their computer or network person tells them they need this kind of software to open this attachment, or you can’t view this because you have to download that, or this can’t do that because you got the wrong kind of deodorant. If you’re a regular end-user, you know the drill.

Here’s the way I see it, (not that it means anything), and that is, until the day you and I can work with INFORMATION on our computers, like we want, and not APPLICATIONS, we’re all going to keep getting digitally water-boarded by these things while the computer and software advertisers keep telling us how happy we are with their stuff. Now, to caveat this topic, I’m not talking here about high-end industry-specific applications, like CAD and graphic applications, etc., that’s a different ball-game altogether.

Anyway, there was a retired CEO, (can’t remember his name) who once said, “The computer revolution can be felt everywhere, except in the area of productivity.” This cat may be on to something.

Side note: Google and Apple are the only companies that we know of, to date, which actually “get” that people need and want to work with information - not applications.

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