Posts Tagged ‘Small Business’

Quality in a Disposable Society

Tuesday, December 11th, 2012

Quality in a Disposable Society

Quality

Image courtesy of Rolex The Finest Quality Watches in the World

Getting introspective seems to be a trait I possess. I have been wanting to write a post about Quality for some time. As with most of my writing, I usually kick around ideas and chew on them a while. Sort of a mental sorting out process is what I call it. Let’s hope it’s Quality.

Quality is Subjective

Personal opinions on “what is quality?” can certainly vary greatly. When it comes to opinion and speculation I like to forget the point of view and judge the motive. What I mean by that is; if I look at whether I agree or disagree with the writer, blogger, or person on the other end of the conversation, I may miss the point. But, if I concentrate on the motive behind the point of view stated I can get a much better appreciation of the quality of the point without having to agree or disagree at all.

Quality Lasts

Durability and longevity are factors I consider when looking for quality in anything. Will the person, product, or service be there for me when I need them / it most? Will they / it outperform similar people, or products, or services? Do they / it do the specific job better or faster or more reliably than all others in their / it’s class? These are my benchmarks for quality.

Quality People

I watched an interview with Steve Martin of SNL, comedy, movie star and extraordinary banjo player fame where he stated the keys to his success were, “Focus and Obsession”. It got me thinking about Quality. Steve Martin is a quality guy who has certainly gotten better with age.

 

Quality Backup Band (note about the video)

Earl Scruggs and his sons Randy on acoustic guitar and Gary on Harmonica, and a stellar group that included Vince Gill and Albert Lee on electric guitar, Marty Stewart on mandolin, Glen Duncan on fiddle, Jerry Douglas on Dobro, Glenn Wolf on bass, Harry Stinson on drums, Leon Russell on organ and Paul Shaffer on piano.

When I meet quality people they just stand out. They possess all the traits that I aspire to. They are courteous, prompt, professional, giving, and kind. These are just a few of the adjectives I’d use to describe what quality means to me in people. Quality people take the time to teach, love, and share their time; which I believe is the most important thing we have as humans. :-)

"Well done is better than well said." - Benjamin Franklin (<-- another quality guy)

Quality Local Pittsburgh Businesses

With all this in mind, Blackball Online Marketing is starting a Quality Local Business section to our blog. We will be spotlighting and promoting local businesses we have used or that carry some of the traits we have outlined in this post. One thing we have learned over the years is that our credibility goes with every recommendation we make. So you can feel comfortable knowing that if we recommend a company you can trust them.

Image courtesy of ROLEX

Have any local Pittsburgh businesses that you would recommend? Contact Blackball Online Marketing or leave a comment. Link spam will be deleted because that’s not quality. 8-:)>

Head Smacking Consumer Purchasing Strategy – Do Your Research First

Tuesday, December 27th, 2011

Please Do Your Research Before You BuyHead Smacking Consumer Purchasing Strategy – Do Your Research First

 

As Chief Online Marketing Technologist for our little internet marketing firm I’m aghast at how people want to complain about pricing, quality, and poor customer service after the fact, Do Your Research First.

 

Laziness. It all boils down to laziness. If I search for a product or service and only read reviews from one source and then base my purchasing decisions solely on that metric, shame on me. Here’s a little secret: Online reviews are still broken beyond belief. We see bogus negative reviews and comment review spamming run wild, Do Your Research First.

 

Buyer’s remorse is normal. But ask yourself, “Why am I sorry I bought?” Have 10 people told me I could have gotten it cheaper after the fact, elsewhere? Where were their opinions when I truly needed them? Do Your Research First.

 

Time sensitivity and emotional purchasing control all our buying decisions. We, as people are very predictable. The only thing that will ever change advertiser’s methods is the very market these advertising agencies rely on to survive. The short answer is that we tell the marketers what works by the results of their marketing and advertising. So we must change our behaviors to change the market.

 

I’ll say it again. Do Your Research First.

Social Media Synergy – The Working Girl Effect

Monday, December 5th, 2011
Melanie Griffith in Working Girl

Melanie Griffith in Working Girl

Social Media Synergy - The Working Girl Effect

 

I’m probably dating myself here, but, do you remember a movie called Working Girl with Melanie Griffith and Harrison Ford? If you do you can skip to the meat of this post. If you haven’t seen it or have forgotten I’ll give you the skinny. A secretary comes up with a great idea from combining two mainstream ideas thus creating an “outside the box” synergy which makes her idea great. i.e. The Working Girl Effect

 

The Meat

Business is always trying to come up with that next big idea. Something with a totally new flavor that takes the world by storm or in Internet Marketing terms goes viral. Why not marry two similar technologies or applications to accomplish the same effect? The best example is a candy called the Reese’s Cup. The tagline is, “two great tastes that taste great together.” And they deliver on this. Peanut butter existed before. So did chocolate. But together they quench the palette with a whole new and far better taste.

 

Social Media Channels such as Google+, Facebook and Twitter to a lesser have been doing this for years now. The sum of the parts has a greater result than the two working separately. This can be seen in business when working in a group environment provided the people mix well.

 

#The Potatoes

When it comes to promoting products and services, we have found that The Working Girl Effect can be a catalyst to give your advertising and web promotion more weight. Wouldn’t it be nice to achieve the work rate of 3 people with two? This simple theory has allowed our clients to dominate much larger competitors. Sheer volume of web spam no longer works for them. Targeted campaigns and innovation does work. (The Panda Updates have helped as well. Thanks Google!)

 

#The Gravy

When it comes to business, everything old is new again. It’s the 1950’s advertising over and over with a different and more creative spin supported by the technology which drives it. People haven’t changed that much. If you’ve been paying attention this post is an example itself of “The Working Girl Effect.”

 

#How About A Biscuit

Try tying all your social media accounts together and post fresh content to each. Next, promote that content on alternate channels. Let us know how this works out. Please leave a comment.