Pittsburgh SEO – SEM – SEA | Internet Marketing and Website Design | Blackball Online

Search Engines are Brand Blind

By marketing your services or goods via the Web, Search Engines like Google, Bing and Yahoo do not care if you’re GE or Joe’s Electrical Service on the corner of Main Street, USA. What matters to the Search Engines is whose site has the best content tailored to their particular target market. The Search Engines see the content and text you’ve provided for your particular offerings, not the brand name, or how big you are.

Let me pass on to you a story: Mr. Patrick Cray has a small electrical contracting and HVAC business, South Hills Electric Heating and Cooling. He built his business on being trustworthy and quality workmanship. He wants to keep the ball rolling but doesn’t have the ad budget to spend on billboards, TV spots, etc like his bigger competitors.

This dilemma was solved by successfully delving into something unknown to him at the time which was Search Engine Optimization or SEO. For Mr. Cray, this was something he was a bit skeptical of in the beginning, but the cost for marketing his business using SEO to compete was well within his comfort range and worth a shot. SEO is now and continues to be the main driver of his business. He’s found a successful recipe for promoting his business that’s very cost-effective, flexible, and puts him in complete control.

Mr. Cray has also integrated Social Media into his SEO strategy to build on his current SEO success.

So, if you’re looking for an electrician or a heating and cooling specialist  Online in the Pittsburgh area or in your particular part of the city and surrounding area there’s a real good chance Mr. Cray’s South Hills Electric Heating and Cooling company will be consistently on the first page, if not on top – and it’s been that way for the past year or so for him.

When they say the Internet has leveled the playing field for the small to very small businesses they were not kidding.  Mr. Cray is now a believer; he’s got the calls for service to prove it – courtesy of a well executed SEO strategy made just for him.

If you have some questions you’d like to bounce off us about how SEO can help your business just drop us a line. We’re Blackball Online Marketing and SEO and we’re on the Internet.

Pittsburgh Social Media Optimization by Blackball Online

Pittsburgh, PA - Social Media Optimization is now the hot new topic and favorite of the search engines. (Google, Bing, Yahoo) It used to be you could put up a website and get some traffic. Generate some leads and all was well. Then you needed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to rank because of the increased competition. Now it’s very important to use Social Media Optimization in addition to drive traffic to your website/blog.

Social Media Optimization (SMO) is a “set of methods for generating publicity through social media, online communities and community websites” according to Wikipedia. Google, Bing, Yahoo have picked up on these emerging trends and been ranking these mediums for some time now. These search engines index sites like Twitter, Facebook, and LinkedIn including your profiles.

As the search engines evolve into what engineers believe is a more intuitive system, Social Media Optimization has taken center stage. This is by no means a substitute for a well designed site with SEO. It is an extension of the Internet Marketing strategy and the next logical step.

Blogs have been the design of choice for some time now. They offer the ability to add content at will with very little technical expertise. But, let’s face it, these are very competitive times. The more you put into your business, the more you get out. SEO coupled with SMO now rules the roost. A thorough grasp of how search engines view your site is necessary for your hard work to pay off as well as it should.

If you have a new / existing business with limited resources and this sounds like a tall order, it is. But taken in logical steps it can be more than manageable. Blackball Online works with small businesses to maximize their resources and achieve the best results possible given the assets available for their Pittsburgh Social Media Optimization campaigns.

Start slow and think this through. Formulate a strategy and stick to it. The Internet will be there. It is important to do the proper analysis of your business first to speed the way for your Social Media campaigns later. A good start is to leverage Twitter, Facebook and LinkedIn. They are all valuable sites and mediums to start with.

For a free Pittsburgh Social Media Optimization by Blackball Online consultation email us at info@blackballonline.com or just call (412)377-7280.