Palm Inc., The Comeback Kid Of 2012

Palm made an enormous comeback in the mobile device market starting around 2012. Fueled by their breakthrough in existing voice and sensor technology, Palm elevated the application of these technologies to a true semantic level. Palm’s breakthrough technologies were patented under the names KeenVoice™ and WiseSensor™ accordingly. Palm’s technical leap gave rise to an entirely new “next gen” of Smartphones commercially called Mobile Life Mates (MLMs.)

The Smartphone officially died somewhere around late 2012.

Palm’s flagship Mobile Life Mate was called the Palm Tapestry™. Wildly successful, it surpassed even you-know-who in sales and brand power. The Tapestry name was in honor of the Palm software engineer responsible for the voice and sensor technology breakthroughs … her grandmother happened to be a huge fan of the Carol King Tapestry album.

Palm’s KeenVoice technology enabled a very easy, natural and flawless voice login by the Tapestry’s owner while keeping an “old school” login around – for old time’s sake. The beauty of Palm’s Semantic Voice technology was in how naturally human it seemed, while offering a quantum leap in ease-of-use and security.

Palm’s roll-of-the-dice partnership with a US materials/design manufacturer for the Tapestry’s unique and sleek skin casing  paid off as well. The Palm Tapestry’s skin is able to absorb and display photographically things (like a chameleon absorbing its surroundings) of personal liking to the Tapestry’s owner. Women would coordinate their Palm Tapestry to a wardrobe item they were wearing, or match it to their baby’s face. Teenage guys would cast their girlfriends, grandparents loved casting their grandkids on the skin canvas, and guys would do camouflage,  tattoos, you name it - as for teenage girls, and what they’d display, well, the sky’s the limit as they say. Palm Tapestry owners couldn’t get enough of this feature (which became affably refered to as "casting") because it was so much fun, and, of course, very personal.

Palm Tapestry owners would experiment with all kinds of crazy imagery and some really over-the-top stuff (if you know what I mean) on the skin. Palm realized that those are the punches you sometimes have to roll with when you have a hyper-popular-state-of-the-art consumer technology working for you.

A few times a year Palm’s Website would have a contest called “Show us your Tapestry” where Tapestry owners would pick winners amongst themselves for some slick prizes from Palm for the best and most creative skin canvas. A huge hit with Social Media, these contests were a natural for “going viral” because of their uniqueness and popularity.

The dynamism of Palm’s skin feature seemed to bring an inanimate object to life. It unleashed the personal creativity in just about every Tapestry owner, adding its own unique touch to Palm’s successful comeback.

Not to rest on their laurels, Palm was “seeding” the Internet and the Social channels about their soon-to-be-released Tapestry Studios Website - made just for all those Palm skin artist aficionadas.

Palm was not about to confine their technical leaps to the new MLM market which they created. After all, Palm's ingenuity revolutionized the handheld computing market in the  90's.

Early in 2013 they looked at other industries and markets, both horizontal and vertical, where their KeenVoice and WiseSensor technologies could be applied.

Palm’s discussion with Ford Motor Company near the end of 2013 previewed how their WiseSensor technology could alert a mechanic in the service area when a tool is inadvertently left under the hood, a mechanic could be alerted when the radiator cap isn’t on tight enough, or if he forgot to put the cap back on, the same with lug nuts and any part of a car that needs disassembled and reassembled for service.

Ford’s VP in charge of global product development issued a memo in early 2014 to all C-level personal, including Ford’s CEO, highlighting the potential of Palm’s WiseSensor technology for the betterment of Ford’s Quality Control and Assurance Program. He said: “Integrating Palm’s WiseSensor technology into Ford’s Quality Control Program would mitigate inventory loss, save time, improve Ford customers after service safety and reduce lawsuits. In summary, Palm’s WiseSensor technology would help cut down on human error to a relevant extent.”

Ford saw Palm's WiseSensor technology fitting well with their DNA, and would serve to fortify Ford's already strong "brand position" in the delivery of the highest quality products and services while incorporating a distinct competitive advantage.

All in all, capitalizing on their technical advantage, Palm passionately believed their Tapestry was much more than an “accessory,” but a true mate – there, just for you, helping you weave the “tapestry” of your life. Palm’s brand messaging centered on this philosophy, and successfully so.

Palm’s successful reemergence and growth in the marketplace didn’t go unappreciated with their people at the top. In the spirit of “giving back” Palm’s relentless work to use its technology to improve the lives of the physically impaired and handicapped was considered to be a “sacred cow” at the highest levels of management, which they refused to taint by profit.

Fast Company, Inc, Business Week, Wired, and all the major US business publications loved letting the world know that Palm was the “Comeback Kid,” thanks to good old Yankee Ingenuity. The biggest accolade though came from Time Magazine, who christened the Palm Tapestry as their "Mate of the Year."

Imaginative theory and ideas by our Web Design team.

Pittsburgh Social Media Marketing Campaign Strategies

Okay, you have a website that's been well designed and SEO’d for your keywords. Other On Page SEO has been implemented and your site is Indexed in Google and the other major search engines. Your content has been optimized as well as validated. Your backlinking strategy is in place and continuously being improved. What about Social Media?

There are hundreds or thousands of social media websites out there. Which ones should you choose? Facebook? Linked in? Twitter? MySpace? YouTube? Yahoo Buzz? Google Buzz? Mixx? Reddit? Digg? Sphinn? Technorati? BlogCatalog? Stumble upon? Scribd? Twaango? De.li.cio.us? Squidoo? Leapfish? Orkut? I think you start to see the problem.

The Social Media Jungle

THE SOCIAL MEDIA MARKETING MIX - PLANNING

Do you have a PR department? Most small businesses say no. But we say, yes you do. Your Public Relations department is every owner, partner, employee, customer, supplier, and person who knows about your business. That’s the beauty of Social Media.

Your Social Media Marketing mix is the combination of the Social Media sites that you use and the frequency in which you use them. Any good campaign starts with a plan, this is no different for Social Media Marketing or SMM. Looking deeper into Social Media as a strategy is Social Media Optimization or SMO. Before we analyze any sites we must first look at the resources at hand that can be leveraged for your campaign. Once you have a firm grasp of the time and talent you're willing to dedicate then you're ready to move on to analyzing your audience.

When giving a speech, the first rule is to know your audience. This is key in social media as well. What forms of social media does your audience use? Running a Twitter campaign when your target market is all on Facebook won’t help nearly as much. Are there trade specific forums available? This is information you should already have. If you don't, just look at the main keywords you use for your advertising. Your customers themselves can be a valuable tool as well. Just ask them.

Marketing and Advertising on the Internet through Social Media is still based on sound fundamental principles. Good customer service, responsiveness, and a clear and consistent message should be the main themes of any marketing or advertising campaign. Just remember, unrealistic expectations ruin marketing campaigns. Be prepared to invest plenty of time and energies and you will reap the rewards.

Blackball Online Marketing specializes in social media campaigns for small businesses in Pittsburgh Pennsylvania. We also provide social media consulting to help you get started or to take your use of Social Media to the next level.

Pittsburgh Social Media Optimization by Blackball Online Marketing

Pittsburgh, PA - Social Media Optimization is now the hot new topic and favorite of the search engines. (Google, Bing, Yahoo) It used to be you could put up a website and get some traffic. Generate some leads and all was well. Then you needed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to rank because of the increased competition. Now it’s very important to use Social Media Optimization in addition to drive traffic to your website/blog.

Social Media Optimization (SMO) is a “set of methods for generating publicity through social media, online communities and community websites” according to Wikipedia. Google and Bing have picked up on these emerging trends and been ranking these mediums for some time now. These search engines index sites like Twitter, Facebook, and LinkedIn including your profiles.

As the search engines evolve into what engineers believe is a more intuitive system, Social Media Optimization has taken center stage. This is by no means a substitute for a well designed site with SEO. It is an extension of the Internet Marketing strategy and the next logical step.

Blogs have been the design of choice for some time now. They offer the ability to add content at will with very little technical expertise. But, let’s face it, these are very competitive times. The more you put into your business, the more you get out. SEO coupled with SMO now rules the roost. A thorough grasp of how search engines view your site is necessary for your hard work to pay off as well as it should.

If you have a new / existing business with limited resources and this sounds like a tall order, it is. But taken in logical steps it can be more than manageable. Blackball Online works with small businesses to maximize their resources and achieve the best results possible given the assets available for their Pittsburgh Social Media Optimization campaigns.

Start slow and think this through. Formulate a strategy and stick to it. The Internet will be there. It is important to do the proper analysis of your business first to speed the way for your Social Media campaigns later. A good start is to leverage Twitter, Facebook and LinkedIn. They are all valuable sites and mediums to start with.

For a free Pittsburgh Social Media Optimization by Blackball Online Marketing consultation email us at info@blackballonline.com or just call (412)377-7280.