Posts Tagged ‘internet marketing companies’

Who’s Looking in Our Digital Garbage Cans?

Thursday, December 27th, 2012

Who’s Looking in Our Digital Garbage Cans?

The Devil (as Played by Al Pacino) wants your digital garbage too

The Devil (as Played by Al Pacino) wants your digital garbage too

What if a consumer brand could look into your garbage can, anywhere – anytime? It’s happening everyday Online, digitally. Brands are digging where the sun ain't shining and finding out a lot about us, not just personally, but, very-very personally.

I’m talking about your digital garbage can, not your living room, or even your bedroom. Hell, we've been leaving the window open in those two rooms for you-know-who to come in and root around for a good while now. Digital garbage cans are a whole new level for brand “engagement.” This is the kind of rooting that can yield some super-serious consumer intel – in real-time to boot. For a brand, this is like Christmas 24/7 and the "gift" is in the form of some very überesque consumer data – on an unprecedented and very scary level.

It’s all happening as we speak. Those doing the “real” looking are getting better and better at it everyday, and, they don't want you to know it. There’s over a billion plus of us, and growing, happily inviting those doing the “peeking” into our lives, bedrooms, and garbage cans - all in exchange for maybe, just maybe, somebody will “Like” us.

Facebook is one of the most prolific consumer, people, constituent, you name it, monitoring platforms ever devised - so far. It’s “the ultimate backstage pass,” (a special thanks to John Milton – The Devil’s Advocate) and then some.

Google is doing the same thing with G+. Every mention of products or services trigger a feeding frenzy behind the scenes which allows these massive HAL type machines to build a digital profile of each of us.

So let’s get back to the “garbage can” and what in the world could a consumer brand do with this kind of "particular stuff” they find? I’m real tempted to say “Duh” here, but, I won’t. With this kind of data, a consumer brand can “hit” a consumer with all kinds of highly personalized ads for things – or services, before something even happens with a person. Simply grabbing posting chatter from someone talking about an up-and-coming event in his or her's life a few weeks or 9 months from now, not to mention a pick up of more useful "tidbits" along the way is all it takes. Brands have always been obsessed with not just predictability, but the right kind of predictability. Well, now they got it. Just ask Facebook.

Of course there could be ramifications, there always are.

The Bottom Line (there always gotta’ be one of those) is:

Big Brother isn’t just watching – he’s moved in, and, looking in our digital garbage cans. The best part is, we’ve rolled out the welcome mat for him, so maybe, just maybe, we’ll be “Liked.” Add to this the pre-garbage data that is gleaned from all the shopping cards veiled as money saving specials all designed to gather demographic, purchasing, and behavioral data and you got a brand blueprint of a customer and predictability that only your nearest and dearest should have.

Oh, and just so you know, there is somebody who can dig into our digital garbage cans better than Facebook, and yep, it's yours truly - Google.

A little worthless side-note: If I were a Communications/Advertising company, with a hunger for Social, I’d seriously consider hiring law enforcement professionals, specifically computer forensic and detective types. They saw and applied Facebook’s potential for peeking into peoples digital garbage cans long before a lot of other professionals did. And, nobody does it better… just my two cents.

Contact Blackball Online Marketing for all your Internet Marketing needs.

Head Smacking Consumer Purchasing Strategy – Do Your Research First

Tuesday, December 27th, 2011

Please Do Your Research Before You BuyHead Smacking Consumer Purchasing Strategy – Do Your Research First

 

As Chief Online Marketing Technologist for our little internet marketing firm I’m aghast at how people want to complain about pricing, quality, and poor customer service after the fact, Do Your Research First.

 

Laziness. It all boils down to laziness. If I search for a product or service and only read reviews from one source and then base my purchasing decisions solely on that metric, shame on me. Here’s a little secret: Online reviews are still broken beyond belief. We see bogus negative reviews and comment review spamming run wild, Do Your Research First.

 

Buyer’s remorse is normal. But ask yourself, “Why am I sorry I bought?” Have 10 people told me I could have gotten it cheaper after the fact, elsewhere? Where were their opinions when I truly needed them? Do Your Research First.

 

Time sensitivity and emotional purchasing control all our buying decisions. We, as people are very predictable. The only thing that will ever change advertiser’s methods is the very market these advertising agencies rely on to survive. The short answer is that we tell the marketers what works by the results of their marketing and advertising. So we must change our behaviors to change the market.

 

I’ll say it again. Do Your Research First.

The Absurdity of Computer Applications

Monday, November 21st, 2011
Frustrated Computer User Courtesy of upfrontcfd.com

Frustrated Computer User - image courtesy of upfrontcfd.com

The Absurdity of Computer Applications
(or, how come we work for the computers, when they should be working for us)

Imagine you’re driving your car and you go to make a left-hand turn after a light change, but your car informs you that you need to download a piece of software to make this kind of left hand turn. Now, it doesn’t end there, because, as you attempt to download the software needed, your car then proceeds to tell you that you have to upgrade your car to support the software required for you to make this particular left hand turn.

Or, how about this, you’re driving along, it starts to rain, you hit your wipers, next your headlights, then your car blue-screens on you, it stops dead, (freezes-up), because of an out-of-who-knows-where software conflict between the wipers and lights.

Let’s try another. You head out the door to work, jump in your car and start it up, but it has to “sync-up” with everything first, like with your radio, lights, wipers, etc.  Then, just like magic, your car won’t start because of a sync error, or some kind of start-up error, or you need to upgrade a certain “driver” (no pun intended) and blah, blah, blah.

As far as cars go, does this sound familiar? Of course it doesn’t. Does it sound completely absurd? Sure it does. But with computers, this frustrating goofiness happens all the time. Cars sport dozens of different features to perform particular functions which complement a car’s main purpose of getting us from one place to another. With computers, it’s a similar deal: basically, a computer sports bunches of different features to do particular things that “allegedly” compliment or enhance the computer’s original intent; which is that of being pretty much a highfalutin typewriter and calculator rolled into one.

The thing is, cars, and vehicles in general work for us. They are relatively consistently-working machines. Not a lot of fussing to get a car to do what you’d like, unless you got a very old clunker. With computers though, we’ve been buffaloed all these years into thinking they work for us, but after going through what I call “digital waterboarding” to get a computer to do some basic stuff, I’ve kind of come to the conclusion that we really work for the computers - In more ways than one.

We bump into so many business people who justifiably complain about basic-everyday info that they can’t get a lot of times through something as fundamental as email because their computer or network person tells them they need this kind of software to open this attachment, or you can’t view this because you have to download that, or this can’t do that because you got the wrong kind of deodorant. If you’re a regular end-user, you know the drill.

Here’s the way I see it, (not that it means anything), and that is, until the day you and I can work with INFORMATION on our computers, like we want, and not APPLICATIONS, we’re all going to keep getting digitally water-boarded by these things while the computer and software advertisers keep telling us how happy we are with their stuff. Now, to caveat this topic, I’m not talking here about high-end industry-specific applications, like CAD and graphic applications, etc., that’s a different ball-game altogether.

Anyway, there was a retired CEO, (can’t remember his name) who once said, “The computer revolution can be felt everywhere, except in the area of productivity.” This cat may be on to something.

Side note: Google and Apple are the only companies that we know of, to date, which actually “get” that people need and want to work with information - not applications... as long as  you use their platforms.

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