Social Media Marketing Mix – Planning Your Campaign

Pittsburgh Social Media Marketing Campaign Strategies


Okay, you have a website that's been well designed and SEO’d for your keywords. Other On Page SEO has been implemented and your site is Indexed in Google and the other major search engines. Your content has been optimized as well as validated. Your backlinking strategy is in place and continuously being improved. What about Social Media?


There are hundreds or thousands of social media websites out there. Which ones should you choose? Facebook? Linked in? Twitter? MySpace? YouTube? Yahoo Buzz? Google Buzz? Mixx? Reddit? Digg? Sphinn? Technorati? BlogCatalog? Stumble upon? Scribd? Twaango? De.li.cio.us? Squidoo? Leapfish? Orkut? I think you start to see the problem.

The Social Media JungleThe Social Media Jungle


THE SOCIAL MEDIA MARKETING MIX - PLANNING


Do you have a PR department? Most small businesses say no. But we say, yes you do. Your Public Relations department is every owner, partner, employee, customer, supplier, and person who knows about your business. That’s the beauty of Social Media.


Your Social Media Marketing mix is the combination of the Social Media sites that you use and the frequency in which you use them. Any good campaign starts with a plan, this is no different for Social Media Marketing or SMM. Looking deeper into Social Media as a strategy is Social Media Optimization or SMO. Before we analyze any sites we must first look at the resources at hand that can be leveraged for your campaign. Once you have a firm grasp of the time and talent you're willing to dedicate then you're ready to move on to analyzing your audience.


When giving a speech, the first rule is to know your audience. This is key in social media as well. What forms of social media does your audience use? Running a Twitter campaign when your target market is all on Facebook won’t help nearly as much. Are there trade specific forums available? This is information you should already have. If you don't, just look at the main keywords you use for your advertising. Your customers themselves can be a valuable tool as well. Just ask them.


Marketing and Advertising on the Internet through Social Media is still based on sound fundamental principles. Good customer service, responsiveness, and a clear and consistent message should be the main themes of any marketing or advertising campaign. Just remember, unrealistic expectations ruin marketing campaigns. Be prepared to invest plenty of time and energies and you will reap the rewards.


Blackball Online Marketing specializes in social media campaigns for small businesses in Pittsburgh Pennsylvania. We also provide social media consulting to help you get started or to take your use of Social Media to the next level.

Tags: analyzing your audience, Marketing, marketing campaign, marketing mix, media marketing, media optimization, Pittsburgh, small businesses, Social Media

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