SOCIAL MEDIA MARKETING MIX – IMPLEMENTATION
Pittsburgh Social Media Marketing Campaign Strategies
We hope you have already read the Planning Your for Social Media Marketing Campaign and the Analyzing Your Social Media Marketing Campaign posts. If not take a minute or two to catch up. That was quick. Having gone through the steps in the previous posts all that’s left to do is have some fun. Research for us is fun.
Now that you know your company’s strengths and weaknesses as identified previously it’s time to research the Social Media channels that are right for you. We mentioned previously about asking your present clients “What if any social networking sites do you use?”. This information can now be put to use in a real way. Explore a little and draw your own conclusions.
The absolute first thing we did was to build a blog. While this may not be a strategy you wish to employ right now keep it in mind. There are many blogging platforms out there. Blogger, WordPress.com, WordPress.org, and Drupal are the top blogging sites according to the Alexa rankings as of this writing but there are also other alternatives.
Social Media Blogging Platforms
Blogging on your own site has a number of distinct advantages. The traffic you generate will be all yours. As you become more proficient with your blogging tools and your writing, you will generate a clear channel to your audience with no static. A one to many relationship between you and your customers / readers. Why not have the traffic you generate with your words and your thoughts benefit you? Sounds fair – right? This is not the case when you choose a platform hosted elsewhere. Yes, you can link back to your main site but it doesn’t carry the same weight. One the flipside, more technical skill is required and someone must administer the blog thus using company resources. Blackball Online Marketing designs custom blogs for small business and can help you implement your small business social media campaigns.
One last thought on blogging. This requires commitment as well as any other business initiative. Social Media, and business for that matter, is really all about commitment. Cultivate your audience and your business relationships will grow and prosper.
THE SOCIAL MEDIA MARKETING MIX – IMPLEMENTATION
Into Action - Whether you chose to implement a blog or already have one it’s time to take your research and put it to use. Use Alexa to find the sites with the most popularity and the most reach. Are any of these on your lists of sites already mined from your customers? Have a look at the Social Media sites on this list and do your homework.
A short list of must have sites in our opinion.
- Twitter – This site is easy to understand and implement and it lets you get your feet wet with minimal effort. Please read all their valuable info on the site to get you started.
- YouTube – This is the second largest search engine on the Internet – don’t let it pass you by. Get creative and make some videos for publication.
- LinkedIn – A very business oriented site that let’s you develop a business profile and sharing level without the non business noise that comes with most of the other sites.
- Facebook – Yes we said Facebook. Although there are still some privacy concerns as far as simplicity, this is still the big dog of social media marketing and should not be overlooked.
So if you’ve been following along and developed a list of sites to submit to, here is where your blog or website represents you to the rest of the blogosphere and the rest of the net. Share and promote your blog/site everywhere you can. It’s the world’s view of you. So keep this in mind when blogging and commenting on other posts or pages.
As you grow your social media following you’ll likely have many logins. Write these down as you submit to them. It will save you a lot of grief later. Hope to see you on a social media site out there or get started now and join our blog and comment right away. We’d appreciate it.
Pittsburgh Social Media Marketing by Blackball Online Marketing