Social Media Marketing Mix – Analytics for your Campaign
Pittsburgh Social Media Marketing Campaign Strategies
The first 3 posts in this series:
- Planning Your Social Media Campaign
- Analyzing Your Social Media Campaign
- Implementing Your Social Media Campaign
have showed how to plan your social media campaign, analyze the social media market, and implement a social media campaign. Now it’s time to look at measurement of your efforts to determine your campaigns effects on Traffic, SEO, and Reach.
Measurement statistics or analytics, as they are referred to, provide a way to judge how effective your campaigns are to date. Analytics can provide valuable insight into strengths and weaknesses of your social media campaigns and sniff out opportunities that you may have to promote your campaigns and your business.
THE SOCIAL MEDIA MARKETING MIX – ANALYTICS
All websites and blogs should have some form of Analytics. The screenshot above is from a Twitter analytics tool called Twitalyzer. Measuring your success in the Social Media arena is very important. There are many great social media platforms to choose from; as mentioned in the previous posts in this series. Measuring your traffic on your website or blog can be done with a simple hit counter. Other more involved statistics can be done by implementing Google Analytics or AWstats.
Here is a great article to show you how involved statistics can be and how much they can cost. (see comments) Having said that there are loads of free tools that you can utilize to measure your social success in the marketing arena for free.
A great free tool for you to benchmark where you are at any time is http://www.socialmention.com/. This is very powerful and provides you with a number of options for finding your content and reach. Of course if you are yet to start your campaign then it can give you an idea of how competitive the social media landscape has become for your terms.
Another free tool we really like is http://www.howsociable.com . This tool generates scores based on your level of involvement in dozens of social media sites. It is no frills, no login, and generates a nice idea of how well your campaign is progressing.
Just remember that analytics are only a barometer of how well your doing. The true measure of your success is always conversions. Need help with your Pittsburgh Social Media Marketing campaigns? Contact Blackball Online Marketing for a free analysis.