Facebook Wants Your Soul

Facebook Wants Your Soul

Facebook-Halloween-Horns LogoIt does, it really does, and we gladly hand it over to them. Our digital souls belong to Facebook.

Now why is that? What does Facebook give in return? Perceived attention, recognition, friendship, the illusion that you'll never be lonely again, and the biggest of all - maybe you’ll buy my stuff.

Facebook is narcissism at its all time best. It’s kind of like we’ve created our own paparazzi devoted to our favorite and most addictive subject - ourselves. And right now Facebook is casting the best mirage for where we can get the most “love’” and “adoration.” Faust would be jealous.

Even though we’re in the Search Engine Optimization and Online Marketing business, including Social Media, we take Facebook on a very case-by-case basis. We look at Facebook in a way that it may help our clients or it may not – at least just yet. If a client of ours is going to give its soul to Facebook we want to give them their best shot at doing some business in return.

Besides, Facebook is simply one slice of the marketing pie – but a huge one.

Ourselves, we see a number of the Social Networking sites like the “new joint” in town that opens up and everybody feels they have to be there - the “herd” instinct in all its glory. Then I sort of stray to a Yogi Berra quote; "That place is so popular that nobody goes there anymore."

For most businesses on Facebook it’s an issue of capitalizing on its popularity while they can, whenever they can - nothing new under the sun here. And we’re not that much different.

Here are a couple tidbits though:
Let’s say Facebook goes away, or something else, what happens to all your valuable “friend” information and connections that you’ve built up? That valuable “friend” info is not really yours. It’s not really Facebook’s either, but it is now. The other tidbit is this, whether you know it or not, that once you get into Facebook you can’t get out, even if you want to.

So, if you’re going to sell your soul to Facebook, keep your own Website in the interim, just in case FB gets “too popular.”

By the way, you can visit us on Facebook at http://www.facebook.com/home.php#!/pages/Blackball-Online-Marketing-Pittsburgh-SEO/150705298277910

This post submitted just in time for Halloween. Boo!

Tags: Facebook, Marketing, Pittsburgh, Social Media

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