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Pittsburgh Social Media Optimization by Blackball Online Marketing

Pittsburgh, PA - Social Media Optimization is now the hot new topic and favorite of the search engines. (Google, Bing, Yahoo) It used to be you could put up a website and get some traffic. Generate some leads and all was well. Then you needed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to rank because of the increased competition. Now it’s very important to use Social Media Optimization in addition to drive traffic to your website/blog.

Social Media Optimization (SMO) is a “set of methods for generating publicity through social media, online communities and community websites” according to Wikipedia. Google and Bing have picked up on these emerging trends and been ranking these mediums for some time now. These search engines index sites like Twitter, Facebook, and LinkedIn including your profiles.

As the search engines evolve into what engineers believe is a more intuitive system, Social Media Optimization has taken center stage. This is by no means a substitute for a well designed site with SEO. It is an extension of the Internet Marketing strategy and the next logical step.

Blogs have been the design of choice for some time now. They offer the ability to add content at will with very little technical expertise. But, let’s face it, these are very competitive times. The more you put into your business, the more you get out. SEO coupled with SMO now rules the roost. A thorough grasp of how search engines view your site is necessary for your hard work to pay off as well as it should.

If you have a new / existing business with limited resources and this sounds like a tall order, it is. But taken in logical steps it can be more than manageable. Blackball Online works with small businesses to maximize their resources and achieve the best results possible given the assets available for their Pittsburgh Social Media Optimization campaigns.

Start slow and think this through. Formulate a strategy and stick to it. The Internet will be there. It is important to do the proper analysis of your business first to speed the way for your Social Media campaigns later. A good start is to leverage Twitter, Facebook and LinkedIn. They are all valuable sites and mediums to start with.

For a free Pittsburgh Social Media Optimization by Blackball Online Marketing consultation email us at info@blackballonline.com or just call (412)377-7280.

Tags: media optimization, optimization seo, search engine marketing, search engine optimization, search engines google

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