Pittsburgh SEO and Your Web Hosting Company

Pittsburgh SEO and Your Web Hosting Company

The major Search Engines - Google - Yahoo - Bing

The major Search Engines - Google - Yahoo - Bing

Pittsburgh, PA – If you want to rank well in the search engines (Google, Yahoo, Bing), planning is the key. Your web host can make or break your rankings. Researching you hosting provider can prove to be as important as your on-page SEO. This article explains a little about how search engines see your site and some criteria to get you started to finding the right Internet hosting company. We do not promote any hosting companies over any others. The research is up to you, unless of course you hire us.

First things first; Our article on picking the right name for your business to rank well in the search engines will help you to do just that. Next on the list is buying/registering your domain name or URL (Uniform Resource Locator). This is the dot.com, dot.net, dot.org that your business will use to be found by your customers on the Internet, Blackball Online can be found at Pittsburgh Internet Marketing.

You should already have the perfect business name after reading the previously mentioned post so try to get the exact match for a URL. The whois database website is a very valuable resource for this. Your website host can also walk you through all of this but it pays to be informed. Tip; register your site for as long as possible. 10 years is the maximum allowable domain name registration as of this writing. Our recommendation is to register for at least 3 years – the search engines look favorably on this.

Do a search on your favorite search engine for “web hosting” or “web hosting providers”. Make a list and rate them; it helps. For the actual research of these companies you can visit their websites or call them directly. We usually do both. We find that we can weed out certain companies by the products they offer and their price points for the levels of service they provide online. Then we call. Another tip; if your contact method of preference is to call and speak to a human like ours is, make sure you call them.

What are your needs? Is this site a one time thing? Is this your flagship website? Do you have 30 other websites that you need a host for? Are you running a forum, blog, or online store? All these questions should be considered as they all require different technical capabilities. Do you know what language or CMS you are going to use to build your site or blog? Once again, planning and research are very important. When you pick a web hosting company keep in mind these questions:

1.) Service: Do they offer 24/7 technical support? Do they charge extra for it? Is it by email only? Are they pleasant? (Knowing this beforehand can save you time, money, and aggravation)

2.) Can they handle your business? (i.e are they technically capable? Do their products meet your specifications mentioned above for your CMS or databases? This is why it pays to be prepared and informed.)

3.) How is their track record? Research the hosting company by checking the search engines for complaints or rants. A pattern of complaints can be a giant red flag; steer clear.

4.) Do they offer up-time reliability guarantees? Your site is no good to you if the server is down. The search engine crawlers will pass you by and penalize you if they try to crawl your site and it’s not there. This is a sign of instability.

5.) Price: We mention price last because it really should be your final concern. Service, Capabilities, Reputation, and Reliability are all priorities over price.

We have many other criteria we check at Blackball Online but these should get you started in the right direction. You get out what you put in. Search engine rankings and SEO starts before you ever code a line. Why sabotage your efforts before they begin? Our job is to make sure you get the maximum out of your site/blog. Blackball Online has the capability to host client sites as well.

Pittsburgh SEO by Blackball Online has all the necessary skills and contacts to meet all your Web Hosting and Online Consulting needs. Just call (412)377-7280 or contact us through our website or by phone at 412-377-7280.

Tags: Marketing, Pittsburgh, SEO, Small Business, Web Hosting

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