Personal Brand Management – The Digital Dilemma – Privacy vs. Usability
Personal Brand Management - The Digital Dilemma - Privacy vs. Usability
“Branding” ourselves by our “social graph” and demographics via where we’re from, what school we went to, who we know, where we work, etc. has been around as long as marketing, but there are now companies that use our information we give away without a thought - because it so ridiculously easy to do. Targeted information gathering through social media cuts through all the fluff and gets to our core habits, needs, and desires. It’s the “rich data” about us. That's why it's so valuable and that’s why we should all pay close attention to it.
I've been seeing posts about students who search out schools based on their social media presence. That is the way of the world today and that's fine. But think about it in reverse. Your school basing your entrance on your grades, your associates, and your social media profile. Or how about a job interview that, as part of your background check, buys your social media history. Don't be afraid - be very afraid. Now get scared - get real scared.
Our digital history resides out there on a server somewhere, be it the cloud through everything you do with Google Docs, a post to a friend on Twitter that you think has gone away, an old MySpace account and the list goes on and on. Businesses are packaging and marketing these tweets, posts, and pages and making a tidy sum by selling the information in aggregated form. So just remember your personal brand and your good name that you need for credibility now and in the future could be in jeopardy because the cat got away again, or the dog ate your homework. Then you tweet or post something that's not normally you and Walla, it shows up on Bing as the best search result for a key phrase.
I suspect business has been doing this kind of thing for many years, but with the digital marketplace exploding and the meteoric rise of social media, we are more lax than ever about our personal brand. We advertise Pittsburgh Brand Reputation Management for small business all the time. So think of yourself as a brand. Or, think about yourself as being a celebrity with a reputation to protect. Why risk being labeled a troublemaker or much, much worse.