Head Smacking Consumer Purchasing Strategy – Do Your Research First
As Chief Online Marketing Technologist for our little internet marketing firm I’m aghast at how people want to complain about pricing, quality, and poor customer service after the fact, Do Your Research First.
Laziness. It all boils down to laziness. If I search for a product or service and only read reviews from one source and then base my purchasing decisions solely on that metric, shame on me. Here’s a little secret: Online reviews are still broken beyond belief. We see bogus negative reviews and comment review spamming run wild, Do Your Research First.
Buyer’s remorse is normal. But ask yourself, “Why am I sorry I bought?” Have 10 people told me I could have gotten it cheaper after the fact, elsewhere? Where were their opinions when I truly needed them? Do Your Research First.
Time sensitivity and emotional purchasing control all our buying decisions. We, as people are very predictable. The only thing that will ever change advertiser’s methods is the very market these advertising agencies rely on to survive. The short answer is that we tell the marketers what works by the results of their marketing and advertising. So we must change our behaviors to change the market.
I’ll say it again. Do Your Research First.