The Business of Blogs
About a year ago, Kodak created a position titled "Chief Blogger." The goal is simple: create a one-on-one and highly personal interaction between Kodak and their customers and customers Kodak has yet to meet. What does this mean? Well, one thing's for sure, someone in corporate America is taking Blogging as a serious business communication medium - and willing to invest and see where "Yankee ingenuity" leads them. Also it'll be interesting to see how quickly other Fortune 500 companies follow suit, because believe me, they're watching. To read a bit more about it click the link below.
http://www.blogherald.com/2008/04/03/kodak-appoints-chief-blogger-dream-job-anyone/
