Pittsburgh Online Marketing for Your Business – Website Promotion and More

Pittsburgh, PA – We get the standard question,”How Do I Promote My Business Online?” all the time. The short answer is there are no magic bullets. As we mentioned in a previous post, consistency and innovation are the keys to marketing your Pittsburgh business online. We are amazed that some small businesses have not come to terms with the fact that a website is as important as a business card.

Pittsburgh Internet Marketing and Website Design

Present yourself to new clients in a positive light, informing them about your products, services, and talents. Our advice is to hire a professional Pittsburgh Website Design company. We also covered this topic in a previous post. Stay involved with the content generation for your new or existing site. Keep the content updated frequently for your online audience. The search engines like this and so do the people who visit your website or blog. If you are feeling adventurous, have a Blogsite developed for your business. Be prepared to write often and check on the site frequently.

Maintain Consistency and Timeliness

Consider your target customer always. When generating new content, running a website promotion or sale, and in general you want to maintain focus. Stick to your core competencies and exploit the strengths of your business. If you haven’t considered these terms and topics now is the time. Get out some paper and write your ideas down. You can revisit them later to check yourself for consistency in your Pittsburgh Online Marketing message. These ideas and observations can also serve to generate new ideas for later use.

Pittsburgh Seasonal and Marketing Trends

Stay in touch with current happenings in your business niche. Are there any new product offerings? Should your business run seasonal promotions? Is your business cyclical? Are you involved in an emerging market? The Internet is full of also ran websites that don’t perform because of various reasons. Don’t let this happen to your Pittsburgh business. This is another reason to hire a professional Pittsburgh Internet Marketing Consultant.

Pittsburgh Website Monitoring and Brand Management

It is always nice to have another set of eyes on your Online Brand to manage the reputation or your business. Replying to customer comments in a timely fashion is always good form. This allows you to recognize your customer and communicate with them directly. Others see this and it becomes another selling point for your services and strengthens your bond which keeps your customer loyalty up. Good customer service is often overlooked in the fast paced world we live in today.

Pittsburgh Website Design and Internet Marketing for your business requires a vast array of skills. Blackball Online possesses all of these and many more. Call us today at 412-377-7280 for a free consultation of your online business needs.

Content Management Systems, (CMS) a Reality Check

Pittsburgh, PA - Like a lot of the technology we use in our lives and in business, Content Management Systems live in 2 worlds; the theory behind it (easy -to-use, update your site with no problem) and the reality.

We have over 10 years experience with Content Management Systems and its usage by clients. Here’s the good and the bad:

The Good: First, a successful implementation of a Content Management System starts before you even choose one for and with your client. Discuss in depth with your client their wants and needs; such as  how much and what kind of updating will they be doing, for example images, pages, text, linking, how often will the updating take place, will someone need to be trained in image cropping, SEO considerations, future site considerations, etc. Inform the client the benefits and limitations of the Content Management Systems that are being considered, (this is very important).

Second, you’ll need to know if the client is willing to commit. What I mean by this, is the client willing to dedicate someone, (sometimes it’s them) who will be responsible for the administration and management of the Content Management System. This person will be the one doing the updating, etc. So, find your degree of client commitment, it’s important. It will save you and your client a lot of headaches.

If you have a high degree of client commitment including a dedicated site administrator/manager the next step is training on the chosen Content Management System. I cannot over-estimate the value of this training. Depending on the technical “savvy” of the person to be trained, (they are usually regular end-users, non-technical professionals) expect the training to be between 8-20 hours. I don’t mean doing this helter-skelter. This should work like attending a class and incorporated into costs as a line-item. If the client is serious, this will not be a problem. Also, discuss fees to cover post-training phone and on-site support.

Believe me; even with the best of training and a tech-savvy trainee, you’ll still be getting support calls. Help guides and manuals will offer some support. An informed client is generally a happy client.

Note: A Blog is always a consideration as an alternative to a Website. They are by nature a Content Management System in and of themselves.

The Bad: This is simple really, and it comes down to a half-measure approach by both the technology company and the client. For example; the technology company says “I can show you real quick how to put up an image, add files, make type changes, etc.”  And the client says “yeah, that sounds real good, etc., etc.” (Myself, I blame this type of execution on the technology company offering the Content Management solution). Add to this that if no proper roles are defined on the client end, then the problems begin.

I like putting it like this; “a client not properly trained is a client in constant pain.”

Here’s a laundry list sampling of our client experience with the above mentioned approach:

-          Improper file naming, errors thrown

-          Client can upload one or so images but has problems with multiples

-          How to navigate to images for uploading

-          Problems with multiple image placements on a page

-          Image sizing problems, why did this image come in so big or so small?

-          No knowledge of the need for image cropping

-          Changes not appearing - not knowing to hit submit or update after edits

-          Why doesn’t it do this, why can’t I do that – limitations of the CMS product

-          Text formatting problems, e.g. copy and pasting directly from a Word document

-          How to add textual links, both internal and external

-          How to make an image a link - image mapping

-          Accidental page deletions, the “what did I do?” scenario – backups and restore capabilities

-          Non clarification on pages the client can and cannot modify, (ex. the Home page) and why - Administrative Rights and permissions

-          Ability to troubleshoot on a very minimal level is non-existent

-          Menu item addition problems and linking to the correct page

-          Adding Web pages

This is just a sampling, but I believe you get the picture. Disregarding comprehensive training will lead to a very frustrated and disillusioned client. They will blame you, and rightfully so. You’ll be hit with enough support questions even with proper Content Management System training, but they’ll be coming from an informed client.

The Scorecard: The major misnomer of these CMS tools available in today’s’ market is that they are the be all and end all of technical support. I hear them advertised as “no technical experience necessary”. OK try it. Then call us. We have found the opposite is true. Our experience in this area is extensive. Without knowledge of html, css, and some basic file management, file naming convention and linking skills, the final product does not live up to a professional design. Nor does it navigate or optimize well at this point. Even with proper training, the client must be prepared for some hurdles and frustration. Like a lot of things, CMS tools are very much a give-and-take proposition.

I blame this on the product not the customer. The advertising of CMS has painted the customer a rosy picture. Never are the technical and SEO limitations mentioned. We have encountered this numerous times. Not all CMS tools are created equal. It all boils down to the business need, the expectation level, and the willingness to commit time and effort to this undertaking. Ask yourself these questions:

(1)How much is my time worth? Do I, or a member of my staff, have the time to invest?

(2)Does my business possess the technical resources to see this project through?

(3)Would it be more cost effective in the long run to hire a professional design team?

(4)What is the image and perception I want this Website/Blog to portray to my customer?

(5)What are my current Search Engine Optimization (SEO) requirements and the scalability for future needs?

As the business owner, these decisions are up to you. Due diligence in this area is a must. A little research may save you hours of frustration and a pile of money. If you decide to explore this route, please at least consult with a professional beforehand.

Contact Blackball Online for a free evaluation of your online business needs and we will help you with this very important decision. Our business is to help you do business.

Marketing your Small Business on the Internet (Part 2) Hire a Professional Web Designer

Pittsburgh, PA – While image isn't everything, perception is. Have you ever been to a Website where you just knew the author wasn't a professional? The viewers of your business Website need to see your company in its best light. It may be the only chance you have to gain or keep a customer. Your Website reflects your image, which reflects your work. The viewer will see your work or product as inferior if your Web presence is amateurish. The good news is that we offer you a solution right here at Blackball Online.

Intent:

Professional Website Design consists of much more than just the visual appearance of your site. The first order of business is to decide what you want your site to do. What is the purpose? Is it to drive customers in flocks to the phone to call for your services? Is it to provide specific details and information about which you excel? Only you can answer this question.

Layout and Colors:

Based on the intent and the products or services you sell, it's now time to choose your colors and a layout for your Website. Our staff consists of graphic designers as well as professional advertising personnel that provide the experience necessary to bring your Website to life.

Content:

If you haven’t heard it before you’ll hear it now; content is King. Who knows your business better than you do? To be effective, being involved with the content compilation of your Website is a must. This will increase the value of your site by including things about your business that a designer would not know, or think to ask. Industry specific terminologies and processes are very valuable to your site as keywords to differentiate it from the competition.

Marketing:

If you painted the Mona Lisa in your basement and no-one saw it what, would this do for your painting reputation? On-site and Off-Site Search Engine Optimization is the key to the visibility and market reach your Website will enjoy. After all the work that went into your Website you want it to reach as many prospective clients as possible. We provide a Level 1 SEO package free with all basic Websites designed by Blackball Online. We’re well versed in applying a sound SEO initiative to gain and maximize your Internet exposure. Visit our SEO page on the Blackball Online Website to learn more.

Finally - the cost issue. If you were worried about cost from the beginning of this post when I mentioned the word “professional,” don't be. There are many do-it-yourself Website Design packages out there; too many to mention any specifically. The decision is yours, but unless you have the time and access to a skilled developer who can provide consistent support you’ll find yourself spending a lot more time than you wanted on things, accompanied by the ensuing frustrations that can follow.

With that said, let me put your mind at ease. Your time is worth money. We have developed a strategy that enables us to bring you a high quality Website at an affordable cost, very quickly. For more info visit our Website Design Services page for all the particulars. Give your business what it needs: a professional Website that serves you well and achieves its goal – showcasing and driving your business.

Contact Us at Blackball Online for an evaluation of your business needs and a strategy for resolving them.

You found us!  Welcome.  Let's get right to it.  The purpose of this blog is to help your small or home based business get new clients.  We are going to help by navigating you through the interactive medium of electronic marketing technology.

With so many people these days looking for products and services on the Internet, you can't afford to at least look at the Internet as a means to increase business.  My father-in-law worked in the trades his whole life and 10 years ago vowed to never own any piece of technology.

He just went on a 3 week trip and I installed a GPS (Global Positioning System) in his minivan, my son programmed his phone, and we showed him how to work his video and digital camera (again).

For better or worse, technology is here to stay; if you are a geek, this blog is not for you, this blog is for the people that don't understand the technology but want to explore how it can help grow their business. We hope you'll find this a great resource and if you don't, tell us why (we're married so we can follow directions well).