Pittsburgh Social Media Brand Reputation Management
As people, we care about how others perceive us. Our personal reputations are what we build our careers on. Businesses have a reputation to protect as well. Not only should it be protected; it should be cultivated. Social Media provides us the opportunity to develop a closeness with our customer that didn’t exist before. In these times of increased competition and shrinking profit margins, a business must always be mindful of its reputation.
Case in point is, “Only the Paranoid Survive”, a book by Andrew S. Grove (former CEO and current chairman of the board of Intel). We’ve included a link to the Preface of the book here: http://www.intel.com/pressroom/kits/bios/grove/paranoid.htm. This writing hammers home the idea of business as a defensive struggle against pitfalls all businesses face; internal and external.
A Business or Brand’s reputation starts from day one. It is born out of the vision the founders developed. This vision needs to be communicated clearly from the very start. What customers say about us online travels as fast as the data behind it. A strong Brand Reputation Management plan allows us to monitor these comments, good or bad. Swift and decisive action can then be taken. This makes all the difference in keeping or losing a customer.
Blackball Online monitors the Internet constantly for comments or articles relating to our business and our clients. This allows our customers to be notified of anything we may come across and allows for quick response. We believe that addressing problems provides golden opportunities to shine.
With a wide enough sample of comments, a business can gain valuable insight into products and services and how the public is reacting to them. Some companies spend millions to monitor these trends through focus groups and market research studies. For a smaller company, the same results can be achieved by monitoring social media. Why not take advantage of this vast data mine of feedback.