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Apple: The Brand that became a Religion

Dave — Fri, 09 Jul 2010 15:20:58 +0000

As brands go, Apple is that rare breed that goes beyond. Consumers that purchase Apple products simply feel that they can’t live without a particular Apple product – they need their Apple “fix.”

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Apple: The Brand that became a Religion

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ROI vs Conversion Rates – Social Media Terminology Discussed

Dave — Sat, 03 Jul 2010 12:23:44 +0000

Measuring for ROI in a Social Media setting may not be as simple as it was for normal advertising or marketing. Its the difference between Outbound and Inbound marketing.

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ROI vs Conversion Rates – Social Media Terminology Discussed

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Meet the New Corporate Boardroom – But Not Yet

Dave — Thu, 20 May 2010 16:04:39 +0000

As a result of the Web, Social Media and all its parts have taken us by storm. They’ve caused an unprecedented shift in transparency, ease, speed and reach in the distribution of a message in almost any form you want. But I think the biggest shift is in the level of transparency that’s come out of it. So powerful is this shift that the big and not so big brands are feeling the heat to comply to survive and grow by being a “part of” rather than “aloof to” the consumers and people in general – and really mean it. They had to change.

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Meet the New Corporate Boardroom – But Not Yet

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Search Engines are Brand Blind

Dave — Wed, 07 Apr 2010 13:47:33 +0000

Search Engines are Brand Blind By marketing your services or goods via the Web, Search Engines like Google, Bing and Yahoo do not care if you’re GE or Joe’s Electrical Service on the corner of Main Street, USA. What matters to the Search Engines is whose site has the best content tailored to their particular [...]

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Search Engines are Brand Blind

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Personal Brand Management – The Digital Dilemma – Privacy vs. Usability

Dave — Wed, 24 Mar 2010 16:50:51 +0000

We all want to be ourselves and express ourselves accordingly but a problem exists with social media, aggregators, Google and the whole digital world today. There is no privacy. In order to use these mediums to communicate, we waive our rights on different levels.

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Personal Brand Management – The Digital Dilemma – Privacy vs. Usability

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