Social Media Synergy - The Working Girl Effect
I’m probably dating myself here, but, do you remember a movie called Working Girl with Melanie Griffith and Harrison Ford? If you do you can skip to the meat of this post. If you haven’t seen it or have forgotten I’ll give you the skinny. A secretary comes up with a great idea from combining two mainstream ideas thus creating an “outside the box” synergy which makes her idea great. i.e. The Working Girl Effect
Business is always trying to come up with that next big idea. Something with a totally new flavor that takes the world by storm or in Internet Marketing terms goes viral. Why not marry two similar technologies or applications to accomplish the same effect? The best example is a candy called the Reese’s Cup. The tagline is, “two great tastes that taste great together.” And they deliver on this. Peanut butter existed before. So did chocolate. But together they quench the palette with a whole new and far better taste.
Social Media Channels such as Google+, Facebook and Twitter to a lesser have been doing this for years now. The sum of the parts has a greater result than the two working separately. This can be seen in business when working in a group environment provided the people mix well.
When it comes to promoting products and services, we have found that The Working Girl Effect can be a catalyst to give your advertising and web promotion more weight. Wouldn’t it be nice to achieve the work rate of 3 people with two? This simple theory has allowed our clients to dominate much larger competitors. Sheer volume of web spam no longer works for them. Targeted campaigns and innovation does work. (The Panda Updates have helped as well. Thanks Google!)
When it comes to business, everything old is new again. It’s the 1950’s advertising over and over with a different and more creative spin supported by the technology which drives it. People haven’t changed that much. If you’ve been paying attention this post is an example itself of “The Working Girl Effect.”
#How About A Biscuit
Try tying all your social media accounts together and post fresh content to each. Next, promote that content on alternate channels. Let us know how this works out. Please leave a comment.