Archive for the ‘Marketing’ Category

Social Media Synergy – The Working Girl Effect

Monday, December 5th, 2011
Melanie Griffith in Working Girl

Melanie Griffith in Working Girl

Social Media Synergy - The Working Girl Effect


I’m probably dating myself here, but, do you remember a movie called Working Girl with Melanie Griffith and Harrison Ford? If you do you can skip to the meat of this post. If you haven’t seen it or have forgotten I’ll give you the skinny. A secretary comes up with a great idea from combining two mainstream ideas thus creating an “outside the box” synergy which makes her idea great. i.e. The Working Girl Effect


The Meat

Business is always trying to come up with that next big idea. Something with a totally new flavor that takes the world by storm or in Internet Marketing terms goes viral. Why not marry two similar technologies or applications to accomplish the same effect? The best example is a candy called the Reese’s Cup. The tagline is, “two great tastes that taste great together.” And they deliver on this. Peanut butter existed before. So did chocolate. But together they quench the palette with a whole new and far better taste.


Social Media Channels such as Google+, Facebook and Twitter to a lesser have been doing this for years now. The sum of the parts has a greater result than the two working separately. This can be seen in business when working in a group environment provided the people mix well.


#The Potatoes

When it comes to promoting products and services, we have found that The Working Girl Effect can be a catalyst to give your advertising and web promotion more weight. Wouldn’t it be nice to achieve the work rate of 3 people with two? This simple theory has allowed our clients to dominate much larger competitors. Sheer volume of web spam no longer works for them. Targeted campaigns and innovation does work. (The Panda Updates have helped as well. Thanks Google!)


#The Gravy

When it comes to business, everything old is new again. It’s the 1950’s advertising over and over with a different and more creative spin supported by the technology which drives it. People haven’t changed that much. If you’ve been paying attention this post is an example itself of “The Working Girl Effect.”


#How About A Biscuit

Try tying all your social media accounts together and post fresh content to each. Next, promote that content on alternate channels. Let us know how this works out. Please leave a comment.

John Wooden – Business Can Be Personal

Saturday, June 5th, 2010

John Wooden - Business Can Be Personal

“Do not let what you cannot do interfere with what you can do. “
John Wooden

John Wooden dies at 99, a pretty successful life career I would have to say. Accepting accolades and praise were not this man’s style. His mantra on life and coaching reflected the core values of a simpler time.

John Wooden had sayings about life and coaching that I call truisms. His faith and genuine goodness he shared freely. What an outstanding example of a man. Take this quote, “Never mistake activity for achievement. “ That says to me that no matter how successful we are at business or sports or our given profession we can never be complete if we are not of service to our fellow man.

Helping people is good business. I think he would've liked that statement. Its our motto. Maybe if we all looked at each other as customers we'd treat each other better. Thank You Mr. Wooden for a great run and some great life lessons.

Social Media Icons Explored – A Guide To Social Networking Sites and Tools

Thursday, March 18th, 2010

Social Media Icons Explored – A Guide To Social Networking Sites and Tools

Social Media is all the rage – but what do all these icons represent? As in any other business an icon or logo is used to represent the product or company without having to see the verbiage written out. Most people relate visually and these symbols have become commonplace. We thought we'd share a rundown of some of the most popular with you to help get you up to speed in the terms and symbols of this ever-increasing medium called Social Media.

RSS Icon

RSS Icon

This is the standard RSS feed symbol. Short for Really Simple Syndication or Rich Site Summary, RSS has not been adopted by the masses as was thought when it originally came out in 1999. It does however have many uses such as data aggregation and news reader updates that go on behind the scenes. When a website offers an RSS feed this icon will appear in the address bar to the right.

FaceBook Icon

Facebook Icon

Facebook is, as of the time of this post, the number 1 website for traffic in the world having passed even the almighty Google. Facebook is a community based social networking platform that allows users to become fans, add friends, and create groups. The website currently has more than 400 million active users worldwide and growing.

Twitter Icon

Twitter is the 140 character at a time posting and microblogging wonder that allows users to follow other users and send and view their text messages. Users can add other Tweeple to lists and follow lists as well. This is an open API platform social networking site which has increased it's exposure rapidly due to the rapid exchange of information and openness of it's ability to share information.

Digg Icon

Digg Icon

Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. If you enjoy a story you vote it up, or digg it. If you're not so favorable to a story or photo, you vote it down.

LinkedIn Icon

LinkedIn Icon

LinkedIn is the premier business social networking tool in our opinion. Gathering a following is harder and more lucrative as well. The quality of business class connections is stronger in our opinion. The site is all about business and that's why it made our list – professional networking at its finest. LinkedIn has more than 60 million users worldwide, of which about half are in the United States.

YouTube Icon

YouTube Icon

YouTube is a video sharing website on which users can upload and share videos about just about anything. Originally founded in 2005 and bought by Google, YouTube changed the Social Media landscape forever by introducing streaming video and video sharing capabilities that have evolved with the technologies and data capabilities we take for granted now.

These are but a few of the vast number of social media sites out there now. Many are sure to disappear and many more are sure to appear. Do you have a favorite we have not mentioned? Leave a comment and we'll try to include it in a second version of Social Media Icons Explored.

Blackball Online Marketing provides Pittsburgh Online Marketing Services to small business and home based business. We wish to acknowledge Wikipedia, Top Ten Reviews, and Find Icons for their outstanding sites and great information.