Pittsburgh SEO – SEM – SEA | Internet Marketing and Website Design | Blackball Online

Pittsburgh Social Media Marketing and Twitter Tools 2

Pittsburgh, PA - After joining Twitter (see previous post) and becoming familiar with the landscape, we’ve started to branch out to our community, both locally and across the globe. This has been thoroughly enjoyable. Connecting with people and their businesses is wonderful and rewarding. Thanks to all of you who follow @blackballonline and to all of you who hopefully will after this post. We follow all of the users who follow us. This is one way we can repay you for all the gracious help and information you have given us.

Now to the business at hand, after joining Twitter, we were alerted to the unbelievable amount of add-ons and applications for this tool. We will list the ones that we have employed as of this post. If you are aware of some glaring omissions please comment or email us at our Pittsburgh SEO website or Tweet at @blackballonline.

Our previous post of this same name (version 1 as of that point) listed some initial applications we used like Wefollow – http://wefollow.com, Tweetdeck – http://tweetdeck.com, Twellow - http://www.twellow.com, and Twitalyzer – http://www.twitalyzer.com

We have been testing and implementing some new Twitter tools and we’ll start with a very handy little tool that works well with our desire to analyze the response to our Tweets, Bit.ly.

1.)        (http://bit.ly/) this application provides real-time link tracking and history for all our shortened URLs. In addition it offers the option to store all our Twitter preferences.

2.)        (http://justtweetit.com/) Directory of Twitter users listed in categories. This directory allows you to add your own links and list your business out there.

3.)        (http://www.twitbacks.com/) Twitter Template Designer - Add Social Networks and Links - Brand Your Twitter Background - Promote Your Twitter Profile all in one application.

4.)        (http://friendorfollow.com/) who are you following that's not following you back? Who's following you that you're not following back? Find out! This Twitter application is very important for breaking the Twitter 2000 following rule.

5.)        (http://www.twibs.com/) Very quick and functional business listing. Browse 15,625 (as of this post) twitter businesses on twibs.com.

If you have further Twitter resources that are excellent, please let me know via comment to this post. We found another list of Twitter applications sorted by function here: http://www.twitter-resources.com/.

All these tools were very easy to implement and very intuitive. If you have problems just tweet us and we’ll do our best to point you in the right direction. As mentioned above, you can follow us on Twitter @blackballonline, sign up and comment to this and other posts on our Pittsburgh SEO Blog, or email us via our Pittsburgh SEO Contact Page. While your there, please subscribe to our RSS or email feed(s) to keep up with folks here at Blackball Online Marketing.

With all the competition in the Online marketplace it's important to maintain discipline in regards to website development and SEO. The days of putting up a nice site and sitting back to admire your work or waiting for the phone to ring are gone. This is the beginning, not the end, of your Internet Marketing campaign. Our Graphic Design team can assist you in designing and launching a site that is content rich and visually appealing.

Once your site and/or blog is up and running, consider broadening your audience with some SEO enhancements. I like to use the analogy, "If you painted the Mona Lisa in your basement and nobody knew it was there, what good would it do for your painting reputation? The same theory applies to your small business website. Check out the Why Our Name page of our website for more information.

Now that you are aware of the situation, what can we do to help you? Pittsburgh SEO for small business Blackball Online Marketing provides solutions tailored to your business and industry. We can help you find your Internet Market niche, thus driving business your way. Our job is to help more people see your site and recognize your business for its value. The end result - Sales.

We employ sound and proven techniques to help your Internet Advertising and Marketing. We have over 60 years experience in Marketing, Advertising, and Information Technology at the ready to assist you. Contact us today for a free assessment of your Online needs and let's get started.

A study by Yahoo shows Internet and Search are heavily used by consumers in research and decision-making. Yahoo cited a number of business categories outlining the consumer relationship with search and the importance of  Website Design for businesses providing services and goods.

So, to keep this post short and sweet we've exampled Yahoo's home improvement segment for now. The entire study can be found at http://searchengineland.com/yahoo-vertical-study-15461

Home improvement consumer search:

Here Yahoo found that 59 percent of homeowners used the Internet to do research on contractors for home improvement purposes. In terms of the categories of search queries used in this context, they were as follows:

• Type of service needed - 77 percent
• City and zip code - 56 percent
• Specific business name - 39 percent
• General, like "home services  or contractor"  - 32 percent

The importance of a business class Website:

Here too contractor Websites were very important in the consumer decision-making process. According to the Yahoo findings "63 percent of homeowners reached a contractor's Website through a search engine and 63 percent of homeowners who visited a personal contractor Website ended up choosing a contractor that had a site."

Here were the items and features that consumers clicked on when on contractor sites:

• Photos/visuals - 87 percent
• Contact information - 83 percent
• Learn more about their services -80 percent
• Read reviews and testimonials - 67 percent
• Look for special deals or promotions - 63 percent
• Get approximate costs - 23 percent
• Schedule an appointment - 17 percent